A coach follows a client's movement in a calm studio
wellmade

For independent coaches and teams

Your method, present in real life.

Workouts that adjust when the day changes. A roster that shows who needs you. And an operation that doesn't run on WhatsApp.

On-time adjustmentsWellmade ScoreIntelligent enginePayments
01 — The idea

Plans change. The bond stays.

The best routine isn't the perfect one. It's the one that continues when your client travels, runs late or isn't at their best.

Wellmade turns context into continuity. Every adjustment keeps adherence, informs the coach and helps an imperfect week keep moving.

02 — The product

Everything that matters. Right on time.

Instead of another dashboard to feed, a daily view that organizes attention, decisions and follow-up.

  • Who needs contact today
  • What changed in the workout
  • How your roster is evolving
Today

Your roster in motion

live
M

Marina Duarte

Adjusted the workout to 30 min

82
C

Carlos Mota

Needs attention today

61
A

Ana Beltrão

Just answered the check-in

88
Wellmade Score82
Excellent week.
Adherence86%

12 days in motion

Adjust today30 minNo equipmentSwap exercise
03 — The system

Less noise. More clarity to act.

01

The workout adapts when routines change

Less time, different equipment or simply another exercise. The client picks the context, the plan responds and you see what changed.

02

You see who needs your presence

Wellmade Score, check-ins and signals organize the roster by attention — without opening client by client, without turning care into nagging.

03

Operations get light so the bond can grow

Anamnesis, plans, team and payments in one flow. Less admin on WhatsApp; more time for what only you can do: coach.

04 — The intelligence

The engine prepares. You decide.

An intelligent engine reads what your client reports alongside the body's signals and gets there first: ready insights, suggestions with context and nothing applied without your sign-off.

Built to amplify the coach — never to replace them.

Integrated signals
Apple HealthHealth Connect · Google
Morning read

Marina Duarte

now

Cycle — luteal phase, day 24

Yesterday's check-in

Sleep 6h12m

1h08m below average

Resting HR 54 bpm

Recovery steady

Engine suggestion

Today: trim leg volume by 20% and close with mobility.

Adjust workoutKeep plan

Nothing changes in the plan without your sign-off.

01

Every phase of the body in the plan

Coaches who train women treat the menstrual cycle as training data: the phase shows up next to the day's plan and the engine suggests load adjustments with the sensitivity this signal deserves.

02

Data your clients already generate

Sleep, steps, heart rate and workouts from other apps flow in through Apple Health and Google's Health Connect — with your client's consent, no extra spreadsheets.

03

Proprietary AI, grounded in science

Our own model, built on training science, turns signals into readings and draft adjustments. It's extra repertoire for your day — never a decision made in your place.

05 — Who it's for

Grow without losing the human touch.

Independent coach

Serve more without feeling distant.

Your method, your anamnesis and your presence — with less busywork between one client and the next.

Coaching team

Grow without diluting your standard.

Each coach owns their roster; owners and admins see the whole picture with clear roles.

Gym or box

Turn your house method into one experience.

The team shares the same standard of care, and each coach follows their assigned clients.

Training creator

Deliver an experience, not just a spreadsheet.

Turn knowledge into ongoing follow-up, with a product and brand built for recurrence.

Well-made training doesn't require a perfect life.

Well made. Every day.

06 — Plans

One system. Your size.

For you

Independent coach

R$197/month

billed annually · R$2,364/year

Get started
  • Unlimited athletes
  • App for your athletes
  • Custom intake and check-ins
  • Workouts that adapt when the day changes
  • Wellmade Score and who needs you today
  • Charge your athletes by Pix and card

For your operation

CrossFit box, gym, running or triathlon coaching group, Hyrox studio

Custom pricing

A proposal shaped to the size of your operation.

Talk to us
  • Everything in the individual plan, for every coach
  • Multiple coaches under one house
  • Owner, manager and coach roles
  • Per-coach roster and a view of the whole house
  • Athlete onboarding from the front desk
  • Priced by active coaches

No lock-in. Cancel anytime.

07 — Questions

Before you start

How do clients join?+

You register or invite the client. In the Wellmade app they find the plan, adjustments, check-ins and their own score; in the portal you follow everything in one view.

Does the platform replace my method?+

No. Wellmade organizes and amplifies what's already yours. You customize anamnesis, plans and follow-up; the platform removes operational friction and gives context to your decisions.

How do I receive payments?+

Use the built-in card processing or receive via Pix straight to your key. Payments and overdue items stay visible in the portal — no chasing clients on WhatsApp.

Does it work for a team with several coaches?+

Yes. The team defines owner, admins and coaches, assigns clients and preserves each roster's privacy. Admins see the whole; each coach sees only their own clients.

Where does my clients' health data come from?+

From what they report in check-ins and — with their permission — from Apple Health (iPhone) and Health Connect (Android). You see organized signals; your client controls what they share.

Does the AI replace the coach?+

No — it exists for the opposite. Wellmade's proprietary model, built on training science, prepares readings and draft adjustments. Nothing changes in a plan without your decision: the AI does the digging, you do the coaching.

Your method is ready to go further.

Create your coach account